In this latest MSDW Marketer’s Corner podcast, Stephanie Burke, vice president of marketing at Sana Commerce, provides guidance about developing rich content that will engage Dynamics users researching new products.
For example, she describes steps Sana has taken to create a credible blog that has helped bring sales prospects in. She explains how Sana uses case studies to bring prospects along in the sales cycle, along with the kinds of company and personnel information the company includes on its site.
Inspire 2019 is coming to and end this week following a full three day schedule plus additional regional meetings and sessions. On this episode of the podcast, we get the Dynamics SMB partner perspective from QBS Group's CEO, Michael Hartmann, and VP of Business Development Nelson Tavares da Silva. They share some of the key guidance they received from Microsoft around Dynamics 365 Business Central, updates on programs including AppSource and partner benefits, and themes that they will use at their own firm and with their partners.
QBS Group will also be hosting their own webcast with more event updates on July 22.
In this roundup, the MSDW editorial team looks back at top stories from recent weeks. We discuss:
Inspire 2019 is just days away, and the International Association of Microsoft Channel Partners (IAMCP) will be there as always, advocating for Microsoft partners and celebrating its 25th anniversary. On this episode we speak with Jeffrey Goldstein, president of IAMCP Americas and the managing director at Microsoft partner Queue Associates. He'll be at Inspire and he walks us through the themes that both his firm and IAMCP members will focus on, both internally and with Microsoft executives.
Some of the most pressing matters should be no surprise, like how to navigate the changes to gold and silver certifications, the loss of internal use rights (IURs), and the evolving use of AppSource. But Goldstein is also helping lead
Mary Miller's marketing and partner engagement team at KwikTag fulfill's many roles for the company. When it comes to supporting their reselling partners, the team have deployed a marketing toolkit that provides a blend of resources from product information to demos, case studies, and industry research. They even develop landing pages and microsites that their partners can use in the context of customer interactions.
In this episode, Mary and podcast host Marilou Barsam discuss:
Linda's new book, Get Acquired for Millions, reflects her own experiences in 3 sales, plus new research from across the industry.
The sale of a technology services provider (TSP) business brings into focus matters of all sorts -- financial, strategic, operational, psychological, and even personal. The prospect of an acquisition also raises a lot of challenges and anxieties – the worth of a business today, how can that value be improved, how buyers are approaching opportunities, and where sellers are finding the best deals.
Our guest is Linda Rose, a veteran of the tech services space and the Microsoft channel in particular. She has sold three businesses over her career, most recently her cloud services business about two years ago. After taking some time off for a few adventures, she's back to work with a new book for other business owners. It's called Get Acquired for Millions: A roadmap for technology service providers to maximize company value.
We talk about her own experiences as an entrepreneur, her research for the book, and some of the findings and recommendations for other TSPs.