This episode is sponsored by Bluefort.
Unlike a one-time order, a subscription-based sale brings with it a range of new opportunities, challenges, and complexities. Working with a customer over multiple interactions can lead to additional orders, up-sell and cross-sell opportunities, upgrades, and downgrades, and new pricing models. Evolving a subscription model can also lead to new demands on sales, support, and service teams.
Our guest, Bjorn Kuijt, VP of product management at Bluefort, discusses his work with Dynamics 365 F&O customers and partners to support subscription-based sales models by building on Microsoft's core ERP and CRM solutions to offer new capabilities related to the order-to-cash process, payment automation, and commerce, and beyond. Bjorn shares his outlook on Microsoft's product roadmap for D365, as well as how key partnerships in the channel are strengthening Bluefort's offerings.
If you'd like to learn more about leveraging D365 F&O to accelerate your subscription revenue, tune in to the upcoming webcast where Bjorn talks to Rick McCutcheon in more depth about the topic, including the latest capabilities of Bluefort LISA.
Life in the Microsoft channel has changed over the years, and while our guest, Microsoft MVP Neil Benson, has never been far from that world of license rules, ISV solutions, and partner programs, his recent experiences with his new venture, Superware, have been instructive, he says.
Working with Microsoft in 2023 is not like working with them in 2013 or 2006, and Neil explains some of the ways he and other partners are adapting. In addition to getting a new industry-focused software and services business off the ground, Neil continues to develop training programs for the Microsoft community, blog, podcast, and think more broadly about where the Dynamics 365 and Power Platform ecosystem is headed.
This episode is sponsored by emfluence.
Following a recent webcast on data-driven email marketing, we speak with Monica Hoyer, marketing director at emfluence, to get her views on different ways to use business data in digital marketing. For Dynamics ERP and CRM users, it should come as no surprise that their systems offer a bounty of valuable data that marketers can incorporate into their planning and analysis if they have access to it. Data from sales interactions, customer service, orders, and other touch points can all factor into crafting more effective email marketing campaigns. We discuss different types of B2B and B2C scenarios where Monica has seen Dynamics and emfluence customers find new levels of marketing results by putting data to work.
For more on this theme from emfluence, check out the recording of the conversation Rick McCutcheon had with Jess Best on MSDW
This episode is sponsored by Mazars.
Microsoft continues to support Dynamics 365 mixed reality applications to support training and remote work scenarios, and the products get even more interesting when viewed against the backdrop of the rest of the Dynamics 365 and Power Platform portfolio's evolution.
Our guest, Mazars solution architect and Microsoft MVP Chris Segurado, has been working with the D365 mixed reality hardware and applications for three years, both with Mazars clients and in the development of presentations and other content for the community. He shares an update on how the technology has evolved and what Microsoft customers can do today to get started with planning for mixed reality scenarios in their operations.
Rob Jolliffe of Sabre Limited has been adapting fixed-fee services models to suit his Microsoft Dynamics 365 Business Central clients for nearly five years. At Directions North America 2023, Rob will be helping lead a workshop for Microsoft partners who want to explore fixed-fee models, share experiences, and even work on new strategies and frameworks that suit the Dynamics 365 channel.
On this episode we talk about fixed-fee strategies, expectations for Directions North America 2023 overall, and some signs of where partner sentiment is heading in the space.