Samuel Adranyi is a Microsoft MVP who brings his expertise to the local, regional, and international Microsoft Azure and Power Platform communities. He tells us about his own professional development, the decision to move back to his home country of Ghana from a role in the US, and what he is doing today to encourage others to gain expertise in Microsoft technology. He has organized local events, he mentors students on developing their professional skills, and he is an active content creator across his own blog and podcast, as well as on YouTube and other social media.
We talk about how he has focused his community efforts since returning to Ghana, some of the most promising tech for students and others looking to gain new professional skills, making cloud technology more accessible in Ghana, and Samuel's experiences as an MVP so far.
This episode of the MSDW Podcast is sponsored by dotdigital. Find out more about their Microsoft Dynamics offering here.
As marketing technology continues to evolve, so does thinking on where it can deliver the most impact in an organization. The marketing-to-sales funnel remains the most common way to deploy marketing automation tools, but Dan Griffin of dotdigital makes the case on this episode that the organizations should be pushing for customer engagement that encourages more of their own departments to communicate across channels. Customer service, product managers, and others have a lot of value to add to the customer experience after the sale is made, and the digital tools that marketers understand best today could be brought to bear with the right planning, says Griffin.
We also discuss the evolution of the Microsoft channel when it comes to delivering martech solutions. System integrators and agencies will deliver marketing solutions quite differently. And today's economic climate has led customer to ask their service providers to help them deliver digital marketing capabilities in new and more efficient ways.
Blue Horseshoe Solutions holds a notable role in the history of Microsoft's enterprise ERP development. The firm was founded in 2001 and some if its own modules for warehouse and transportation management have become part of Microsoft's core ERP products, first with Dynamics AX and now Dynamics 365 Supply Chain Management.
On this episode, sponsored by Blue Horseshoe, Steve Shebuski, vice president of digital transformation, and Mike Castelluccio, partner director, discuss some of the standout features and differentiators in Dynamics 365 Supply Chain Management today and how Blue Horseshoe has moved their own roadmap forward alongside Microsoft. They explain why the future of supply chain innovation will be in the cloud, still working with ERPs like Dynamics 365 but available as a service rather than a deep customization.