Harald Horgen of The York Group has worked on and around Microsoft channel programs for over a decade. Vendor and reseller priorities have change in that time, and in the last few years Microsoft’s focus has been on driving higher cloud technology consumption.
Horgen believes the newest approach, via One Commercial Partner and related platforms like Partner Center, will bring more discipline to Microsoft’s channel efforts, but not without some risks. ISVs looking to establish a channel of their own within the Microsoft ecosystem must be disciplined, practical, and strategic, says Horgen. Not all business owners will adapt to meet the challenges of this new phase of channel challenges.
On this episode, we speak with Afshin Alikhani, chairman of Retail Realm, a software distribution and development company specializing in the retail sector with a focus on distributing Microsoft’s Dynamics RMS, AX for Retail, and 365 for Retail, as well as their own related retail solutions.
Afshin founded Retail Realm in the 1990s and has expanded its reach around the world. He has seen the business landscape shift over that time, and he believes the Microsoft channel is at a major transition point. Veteran firms are re-considering their strategy and there are big challenges for new entrants. And amid these changes, the retail industry continues to be one of the fastest evolving for new technology for businesses of all sizes.