CRM has been an accepted enterprise software market segment for decades at this point, but debate still rages about where to seek the next great opportunities for growth and innovation. Analyst Denis Pombriant of Beagle Research, sees consolidation around broad centralized platforms as one of the next big trends of CRM-related technology and economic impact. He recently wrote about his outlook for the CRM market in next decade for MSDW and we wanted to continue the discussion around topics like consolidation, platforms, industry-specific solutions, and the technology that could have the biggest direct impact.
In addition to advisory services in the enterprise software space, Denis has written three books, including, "Solve for the Customer," and "You Can't Buy Customer Loyalty, But You Can Earn It." Most recently Pombriant published, "The Age of Sustainability," about the economic and technical solutions to global warming.