This episode of the MSDW Podcast is sponsored by dotdigital. Find out more about their Microsoft Dynamics offering here.
As marketing technology continues to evolve, so does thinking on where it can deliver the most impact in an organization. The marketing-to-sales funnel remains the most common way to deploy marketing automation tools, but Dan Griffin of dotdigital makes the case on this episode that the organizations should be pushing for customer engagement that encourages more of their own departments to communicate across channels. Customer service, product managers, and others have a lot of value to add to the customer experience after the sale is made, and the digital tools that marketers understand best today could be brought to bear with the right planning, says Griffin.
We also discuss the evolution of the Microsoft channel when it comes to delivering martech solutions. System integrators and agencies will deliver marketing solutions quite differently. And today's economic climate has led customer to ask their service providers to help them deliver digital marketing capabilities in new and more efficient ways.