Editor's Note: This episode is sponsored by GetResponse MAX for Dynamics 365.
Mac Ossowski of marketing automation solution provider GetResponse joins the podcast to discuss how sales and marketing teams can work together with shared technology, even when performance goals may differ. Mac has been active in the email and marketing automation field for over a decade and runs GetResponse MAX, the company's managed offering for medium and large companies. The company started in the small business sector more than ten years ago, and recently started to make more investment in the Dynamics 365 space with a new integration and more partner alliances. Mac also shares his view on some of the design decisions that went into the company's D365 offering and how companies are deploying solutions across departments today.