CRM and the evolution of buyer behavior, with Thomas Manders

This episode is sponsored by Coffee + Dunn.

As buyer behavior has evolved, sales and marketing teams have tried to keep pace. Understanding buyer behavior remains key, says our guest, Thomas Manders, CEO of Microsoft partner Coffee + Dunn, but data gathering and contextualizing insights for sellers have proved a challenge for some firms.

In this episode, Thomas shares examples of business processes that Dynamics 365 users can execute on today, including steps that can bring sales and marketing teams closer together. We also discuss some of the latest Dynamics 365 Customer Insights marketing capabilities and what the Coffee + Dunn team is watching for in Microsoft's D365 road map.

More from Coffee + Dunn:

• Download the white paper: Breaking Silos: The Strategic Advantage of Sales & Marketing Alignment | Coffee + Dunn (https://coffee-dunn.com/whitepapers/breaking-silos-the-strategic-advantage-of-sales-marketing-alignment/)
• Schedule your complimentary envisioning session with Coffee + Dunn: Schedule your session (https://outlook.office.com/owa/calendar/[e-mail]/bookings/)