Mary Miller and her team at KwikTag by enChoice are responsible for marketing and the channel relationship. That covers a lot of ground, from events, content, supporting collateral, and anything the sales team might need to help promote and sell the company's products and services. In the Microsoft Dynamics space, they go to market with their channel partners, and that relationship is critical to their execution strategy.
Marketing expert Marilou Barsam hosts the episode and talks with Mary about KwikTag's most pressing needs and the tactics they have used to boost results including a rethink of their webcast strategy, which now caters to users and partners in unique ways.
There is so much more to productive content than simply creating articles, blogs, videos and white papers. The content needs to maximize key product features. It needs to reflect the prospect’s buying stage and demographics. It needs to be effectively staged. And more.
Heather Robinson, director of marketing for Fastpath, has years of experience getting results from content marketing in the enterprise software space and understands how and why to engage and nurture prospects with appropriate messages and touch points.
In this Marketer’s Corner interview, she explains:
When it comes to ERP, smaller businesses with complex operations face a major challenge in finding a solution that can optimize their business while not hampering it with eye-watering deployment costs. As podcast series co-host Peter Joeckel recently wrote, SMBs who invested in Microsoft Dynamics AX over the last decade are now likely to find themselves stuck in the middle of an ERP world that might feel like it has forgotten them.
Both of today's guests, Chris George of Smith Pump Co. and TJ Phelps of ALT Fabrication, support their companies' AX systems and know them inside and out after years of service. That means they not only know how the solutions have helped build the businesses, but they know in what ways they are now being held back by various factors including licensing, customization, and general limitations that more modern systems would be able to accommodate.
Thanks to both Chris and TJ for their candid assessments and for sharing their findings as they plan for the future.