Info

The MSDW Podcast

The MSDynamicsWorld.com (MSDW) podcast explores news, ideas, and events in the Microsoft Dynamics ERP and CRM community.
RSS Feed Subscribe in Apple Podcasts
The MSDW Podcast
2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


Categories

All Episodes
Archives
Categories
Now displaying: December, 2019
Dec 5, 2019

On this episode, our resident online marketing expert Marilou Barsam chats with Marleen De Winter, director of marketing at Integrity Data. They are looking at the recently revealed findings of the 2019 MSDW marketing research study, and Marleen explains how some of those results and trends relate to her teams' efforts and observations in the Dynamics ecosystem.

One such finding points to a notable shift in what Dynamics users expect when they land on ISV websites. Comments from users indicate that as part of their online search and buy process, they are looking for specific information on pricing, more demos and trials, and overall , a clearer roadmap to the right sales contact at your company.

Marleen shares with us how their company has addressed  some of these issues. As part of our conversation she discusses how their company undertook a comprehensive home page design with drop-downs and trails pointing to separate product suites, produced demo videos by product specific sales people, added ROI calculators and customer testimonials, and highlighted a strong "Call to Action" to actually bring the user to the appropriate sales contact

Tune in to hear how these changes have improved Integrity Data's online close ratio and get specific tips for your own website.

Dec 2, 2019

Microsoft ISVs that have invested in upgrading  their solutions from Dynamics AX to Dynamics 365 for Finance and Operations (D365FO) are working with a mix of cloud customers today – some that have upgraded (or re-implemented) and others that are new to the product.

On this episode of our AX to D365FO Upgrade Journeys series, To-Increase CEO Luciano Cunha discusses how his company, a longtime Microsoft ISV, has made investments over several years and across different departments and business practice areas to meet the needs of the D365FO market. While D365FO seems to be hitting its stride in terms of stability and maturity, ERP competition remains fierce, and buyers are still stuck with consequential decisions throughout the purchase, implementation, and post-deployment phases of D365FO solution ownership.

Show Notes

  • 1:30 - Luciano's history at To-Increase and rising to his latest role as CEO
  • 4:45 – The impact on an AX or D365FO customer of working with multiple ISVs
  • 6:00 – Upgrading an AX ISV solution to D365FO vs re-implementing it
  • 9:15 – How many of an ISV's AX customers have moved to D365FO so far?
  • 10:45 – Should SMB customers consider moving to AX 2012 before D365FO?
  • 14:00 – The enterprise AX customer's perspective on waiting at AX 2012 R3 or not
  • 17:15 – Is the D365FO platform stabilizing for customers?
  • 21:30 – Why some organizations are back to an approach that brings in line of business applications rather than a monolithic system
  • 26:00 – Adapting to the OneVersion release approach and how it has stabilized
  • 33:00 – How ISVs can be proactive on customer service and product management on D365FO
  • 39:00 – How to make ERP interfaces more enjoyable to use.
  • 41:00 – The challenges to partners related to D365FO's growth
  • 48:00 – The outlook on Microsoft's ISV Connect program since its launch, and what the ideal outcome will look like
  • 52:30 – How should customers evaluate ISVs?
1