Info

The MSDW Podcast

The MSDynamicsWorld.com (MSDW) podcast explores news, ideas, and events in the Microsoft Dynamics ERP and CRM community.
RSS Feed
The MSDW Podcast
2019
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April


All Episodes
Archives
Now displaying: Page 1
Oct 30, 2018

Mike Dickerson,the CEO of marketing technology vendor ClickDimensions, joins us to discuss his company and its evolution in the Microsoft channel over the last two years. Now owned by private equity firm Accel KKR, the company has adjusted its focus today to three main challenges for customers and partners in the future – simplifying the technology, reducing costs, and solving the skills and resources gap. He discusses some fascinating findings about Microsoft partners, how the company has adapted to Microsoft's other marketing technology moves, and some principles of leadership.

Show Notes

  • 1:25 – The ClickDimensions origin story
  • 3:15 – The company's position in today's market
  • 5:15 – What a focus on the Microsoft channel and technology has meant in go-to-market and distribution
  • 8:00 – How the company and martech field have changed in the last two years
  • 14:00 – Addressing the marketing skills gap in B2B
  • 17:00 – Bridging the skills gap – for partners and for customers
  • 24:00 – A "Center of Excellence" strategy for digital agency needs, and why it is needed
  • 34:00 – What is ClickDimensions is doing differently from Microsoft
  • 40:00 – Serving the on-prem customer base
  • 42:30 – Leading the company under private equity ownership
  • 46:30 – Guidance on decision making in leadership and advisory roles at tech companies
0 Comments
Adding comments is not available at this time.